Features

Wizard Labels Sets Itself Apart As Digital-Only Label Manufacturer

The company is a dedicated user of HP Indigo technology, printing labels using HP ElectroInks.

Steve Smith, president and co-founder, ended his retirement to launch Wizard Labels in 2013 “to specifically address brand owners’ growing desire to source labels online,” he said. He previously served as co-owner and president of Lightning Labels, which he sold in 2008. Recognizing an ongoing need in the label industry, Smith partnered with some of the most recognized names in digital printing to start Wizard Labels. Wizard Labels serves a wide range of end-use markets: Beer, wine and spirits...

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